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Einfluss der Nutzung des Online-Bankings auf das Produktnutzungsverhalten und die Profitabilität von Bankkunden
Gensler, Sonja; Skiera, Bernd; Böhm, Martin - In: Journal of business economics : JBE 77 (2007) 6, pp. 675-695
Persistent link: https://www.econbiz.de/10003475893
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Entscheidungsunterstützung unter Berücksichtigung der Anforderungen von Entscheidungsträgern am Beispiel der Gestaltung von optionalen Girokonto-Tarifen
Albers, Sönke; Gensler, Sonja - In: Journal of business economics : JBE 80 (2010) 6, pp. 617-638
Persistent link: https://www.econbiz.de/10003975396
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The impact of new media on customer relationships
Hennig-Thurau, Thorsten; Malthouse, Edward C.; Friege, … - In: Journal of service research : JSR 13 (2010) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
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Impact of online channel use on customer revenues and costs to serve : considering product portfolios and self-selection
Gensler, Sonja; Leeflang, Peter; Skiera, Bernd - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 192-201
Persistent link: https://www.econbiz.de/10009569975
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Influence of perceptual metrics on customer profitability : the mediating effect of behavioural metrics
Frischmann, Tanja; Gensler, Sonja - In: Journal of financial services marketing : JFSM 16 (2011/12) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10009161445
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Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
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Comparing methods to separate treatment from self-selection effects in an online banking setting
Gensler, Sonja; Leeflang, Peter; Skiera, Bernd - In: Journal of business research : JBR 66 (2013) 9, pp. 1272-1278
Persistent link: https://www.econbiz.de/10009756056
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Managing brands in the social media environment
Gensler, Sonja; Völckner, Franziska; Liu-Thompkins, Yuping - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 242-256
Persistent link: https://www.econbiz.de/10010242286
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To jeep or not to keep : effects of online customer reviews on product returns
Minnema, Alec; Bijmolt, H. A.; Gensler, Sonja; Wiesel, … - In: Journal of retailing 92 (2016) 3, pp. 253-267
Persistent link: https://www.econbiz.de/10011566694
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Willingness-to-pay estimation with choice-based conjoint analysis : addressing extreme response behavior with individually adapted designs
Gensler, Sonja; Hinz, Oliver; Skiera, Bernd; Theysohn, Sven - In: European journal of operational research : EJOR 219 (2012) 2, pp. 368-378
Persistent link: https://www.econbiz.de/10009514332