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Zhang, Ting; Gensler, Sonja; Garcia, Rosanna - In: The journal of product innovation management : an … 28 (2011) 2, pp. 152-168

Persistent link: https://www.econbiz.de/10008933454

Gensler, Sonja; Verhoef, Peter C.; Böhm, Martin - In: Marketing letters : a journal of research in marketing 23 (2012) 4, pp. 987-1003

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Gensler, Sonja; Völckner, Franziska; Egger, Marc; … - In: International journal of electronic commerce : IJEC 20 (2015/2016) 1, pp. 112-141

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Skiera, Bernd (contributor); König, Wolfgang (contributor); … - 2004 - 1. Aufl.

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Gensler, Sonja; Skiera, Bernd; Böhm, Martin - In: Journal für Betriebswirtschaft : management review … 55 (2005) 1, pp. 37-62

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Gensler, Sonja (contributor); Dekimpe, Marnik G. (contributor) - 2004 - [Elektronische Ressource]

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Skiera, Bernd; Gensler, Sonja - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 31 (2002) 4, pp. 200-206

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Skiera, Bernd; Gensler, Sonja - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 31 (2002) 5, pp. 258-263

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Skiera, Bernd; Gensler, Sonja - In: Modern concepts of the theory of the firm : managing …, (pp. 122-137). 2004

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Gensler, Sonja; Skiera, Bernd - In: Electronic retailing, (pp. 239-264). 2002

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