"Tells the story of how apples became the iconic product of Washington State, tracing the origins, evolution, and environmental consequences of the apple industry in Washington State and showing how the industry continues to change in response to consumer demand and climate change." - Provided...

"Most agricultural production is of commodity or undifferentiated products. Producers suffer from a roller-coaster ride of price swings, over- or under-production, weather and pest threats, and the inability of family famers to capture anything beyond a small percentage of the final price....