In der betriebswirtschaftlichen Arbeit werden die Einsatzmöglichkeiten von Kooperationen im Krankenhausbereich aufgezeigt und die organisatorische Umsetzung dargelegt. Der Autor belegt, daß $aKooperationen ein Instrument zur Erweiterung des Handlungsspielraums im Gesundheitswesen$z sind. Sie...

This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open innovation in branding. German winery brands were...

This article provides insights into the modalities of business-model change and innovation. On the basis of an analysis of empirical data of small and medium enterprises, a transition from wine production centrism to its expanded use in hospitality and tourism is explored. Previous research on...

The article improves understanding on leveraging new technology for DT (digital transformation) of grape harvest in SME wineries. It provides evidence on technologies used and workplace types deployed in grape harvesting, as well as strategic paths in deploying new technology, thereby...