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The differential effect of ad novelty and message usefulness on brand judgments
Sheinin, Daniel A.; Varki, Sajeev; Ashley, Christy - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 5-17
Persistent link: https://www.econbiz.de/10009302704
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Use of automated external defibrillators (AEDs) in managing risk and liability in health/fitness facilities
Sekendiz, Betul; Quick, Shayne - In: International journal of sport management and marketing … 9 (2011) 3/4, pp. 170-184
Persistent link: https://www.econbiz.de/10009312151
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Self-regulatory focus : the impact on long-term consumer compliance behavior
Dellande, Stephanie; Nyer, Prashanth - In: Management research review 36 (2013) 7, pp. 664-673
Persistent link: https://www.econbiz.de/10009770388
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Corporate philanthropy toward the community and organisational commitment in the fitness sector
Lubinsky, Marla; Doherty, Alison; Kerwin, Shannon - In: International journal of sport management and marketing … 10 (2011) 1/2, pp. 1-20
Persistent link: https://www.econbiz.de/10009407939
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Signals and cues : LGBT inclusive advertising and consumer attraction
Cunningham, George B.; Melton, E. Nicole - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 1, pp. 37-46
Persistent link: https://www.econbiz.de/10010355393
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Wertsteigerung durch Value Added Products in Dienstleistungsunternehmen : Konzept und empirische Befunde für einen verhaltensorientierten Service Value
Bruhn, Manfred; Straßer, Meike - In: Service Value als Werttreiber : Konzepte, Messung und …, (pp. 301-326). 2014
Persistent link: https://www.econbiz.de/10010359502
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Flexing some muscle : strategy and outcomes in the Queensland health and fitness industry
Maconachie, Glenda; Sappey, Jennifer - In: The journal of industrial relations : the journal of … 55 (2013) 1, pp. 136-154
Persistent link: https://www.econbiz.de/10009786240
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Licensing one of the world's oldest professions : massage
Thornton, Robert J.; Timmons, Edward J. - In: The journal of law & economics 56 (2013) 2, pp. 371-388
Persistent link: https://www.econbiz.de/10009793123
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Cross-sectoral variation in organizational culture in the fitness industry
MacIntosh, Eric W.; Doherty, Alison; Walker, Matthew - In: Sport management cultures, (pp. 49-68). 2014
Persistent link: https://www.econbiz.de/10010365604