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Some issues concerning the concept of experiential marketing
Raghunathan, Rajagopal - In: Handbook on brand and experience management, (pp. 132-143). 2008
Persistent link: https://www.econbiz.de/10003788993
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Shopping streets versus shopping malls : determinants of agglomeration format attractiveness from the consumers' point of view
Teller, Christoph - In: The international review of retail, distribution and … 18 (2008) 4, pp. 381-403
Persistent link: https://www.econbiz.de/10003771915
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Weight Watchers : social event centered marketing
Vignali, Claudio; Henderson, Stephen - In: Journal of food products marketing 14 (2008) 2, pp. 99-113
Persistent link: https://www.econbiz.de/10003773218
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Prediction of ticket purchase in professional sport using data mining
Chen, Chen-yueh; Stotlar, David K.; Lin, Yi-hsiu - In: International journal of sport management and marketing … 6 (2009) 1, pp. 68-86
Persistent link: https://www.econbiz.de/10003862994
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Erlebnisqualität im Einzelhandel : die Freude am Einkauf und ihre Auswirkungen auf das Konsumentenverhalten
Pieper, Oliver - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003823512
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Luxury brand marketing - the experience is everything!
Atwal, Glyn; Williams, Alistair - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
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Benefit segmentation of visitors to a rural community-based festival
Li, Mimi; Huang, Zhuowei; Cai, Liping A. - In: Journal of travel and tourism marketing 26 (2009) 5/6, pp. 585-598
Persistent link: https://www.econbiz.de/10003891988
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Negative Emotionen älterer Konsumenten in der Kaufsituation
Schliewe, Jana - 2009
Emotionen sind ein wichtiges Gebiet in der Marketingforschung, da sie in der Kaufsituation das Kundenverhalten bestimmen können. Emotionale Veränderungen aufgrund des Alterungsprozesses sind ein weiteres wichtiges Forschungsgebiet. Bis heute besteht bezüglich der Kombination dieser...
Persistent link: https://www.econbiz.de/10003869538
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Growth through experiences : ten case studies of Danish businesses in the experience economy
2008
Persistent link: https://www.econbiz.de/10003871754
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This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close; Krishen, Anjala S.; LaTour, … - In: Journal of advertising research 49 (2009) 3, pp. 271-284
Persistent link: https://www.econbiz.de/10003900790