Inhalt Der Markt der Digitalen Werbung Native Werbeformate Markt und Prognosen Native-Advertising-Technologien Die Rollen der …Der Markt der Digitalen Werbung -- Native Werbeformate -- Markt und Prognosen -- Native-Advertising-Technologien -- Die …Dieses Buch erklärt kompakt und auf den Punkt, was Native Advertising ist, wie diese neue Werbedisziplin funktioniert …

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on … the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers … effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective …