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The adoption of market orientation in SMEs : required capabilities and relation to success
Reijonen, Helen; Komppula, Raija - In: Journal of strategic marketing 18 (2010) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10003956272
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The impact of internal and external market orientations on firm performances
Lings, Ian N.; Greenley, Gordon E. - In: Journal of strategic marketing 17 (2009) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10003827269
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Absatzstrategien ostdeutscher mittelständischer Industrieunternehmen
Huhn, Katrin; Kranzusch, Peter - 1999
Persistent link: https://www.econbiz.de/10001374417
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Does market orientation matter for small firms?
Pelham, Alfred M.; Wilson, David T. - 1995
Persistent link: https://www.econbiz.de/10000910906
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International market entry : how do small and medium-sized enterprises make decisions?
Ahi, Ali; Baronchelli, Gianpaolo; Kuivalainen, Olli; … - In: Journal of international marketing 25 (2017) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011656741
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Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong; Ahn, Joongha; Woo, JongRoul - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
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Marktaustrittsstrategien
Schmidt, Guido - 1994
Persistent link: https://www.econbiz.de/10000877507
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Prämarketing : zur Markteinführung neuer Produkte
Möhrle, Martin - 1995
Persistent link: https://www.econbiz.de/10000546451
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Market segmentation and the sources of rents from innovation : personal computers in the late 1980's
Bresnahan, Timothy F.; Stern, Scott; Trajtenberg, Manuel - 1996
Persistent link: https://www.econbiz.de/10000602151