Heinonen, Kristina; Strandvik, Tore - In: Journal of Service Management 20 (2009) 1, pp. 33-51
Purpose – The purpose of this paper is to develop and evaluate an approach to managerially monitoring customer‐experienced value of e‐services. The need for this study is based on a lack of models of e‐service value applying a value‐in‐use approach on the one hand, and on the other...