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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
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Perspectives for research in marketing
Revzan, David A. - 1965
Persistent link: https://www.econbiz.de/10002684638
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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Preface
Solow, Robert M. - In: German economic review 10 (2009) 4, pp. 375-377
Persistent link: https://www.econbiz.de/10003900351
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Preface
Baptiste, Philippe; Kendall, Graham; Munier, Alix; … - In: Journal of scheduling 12 (2009) 6, pp. 563-564
Persistent link: https://www.econbiz.de/10003930814
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Marketing analytics : the evolution of marketing research in the twenty-first century
Hauser, William J. - In: Direct marketing : an international journal 1 (2007) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10003936869
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Preface
Montesano, Aldo; Roncaglia, Alessandro - In: Italian economic journal 1 (2015) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011532854
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Marketing research : text and cases
Wrenn, Bruce - 2002
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research … the proper research design and on to advice on successfully presenting results. Marketing research provides clear …
Persistent link: https://www.econbiz.de/10011479544
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Lectures in market research : Ed. by Jacqueline Marrian
Adler, Max K. - 1965
Persistent link: https://www.econbiz.de/10002281154
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Marketing research : text and cases
Wrenn, Bruce; Stevens, Robert E.; Loudon, David L. - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003244510