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Kollmann, Tobias (ed.) - 2020

Themen Internet, E‐Business und E‐Commerce. Für sein besonderes Lehr- und Förderkonzept in diesen Bereichen erhielt er beim … er zudem zu den Pionieren der deutschen Internet‐Gründerszene und der elektronischen Marktplätze. Brandwatch zählt @Prof …

Persistent link: https://www.econbiz.de/10012403331

Handbuch Digitale Wirtschaft

Kollmann, Tobias (ed.) - 2020

Persistent link: https://www.econbiz.de/10012500929

Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing

Semerádová, Tereza (ed.); Weinlich, Petr (ed.) - 2022

1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online...

Persistent link: https://www.econbiz.de/10012814777

Determinants of consumers' purchase intention on digital business model platform : evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique

Tilahun, Mulatu; Atanaw, Eshetie Berhan; Tesfaye, Gezahegn - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-28

Online digital market platform business model designers, marketers, and retailers can further expand their marketing strategies to draw in and keep customers to gain a competitive edge globally if they are aware of the elements influencing consumers' purchasing intentions. The purpose of this...

Persistent link: https://www.econbiz.de/10014496929

Evaluative framework for digital competitiveness

Semerádová, Tereza; Weinlich, Petr; Švermová, Pavla - In: Achieving Business Competitiveness in a Digital …, (pp. 27-55). 2022

Persistent link: https://www.econbiz.de/10013343546

Innovation of Digital Economy : Cases from China

Zhang, Jianlin (ed.); Ying, Kezhen (ed.); Wang, KanLiang (ed.) - 2023

Introduction to Digital Economy In China: Innovation to Practice -- Chapter One: Internet Brands and Digital Marketing … -- Chapter Two: The Emergence and Growth of Digital Platform -- Chapter Three: Industrial Internet of Things -- Chapter Four … Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for …

Persistent link: https://www.econbiz.de/10014282830

Online Business Models, Digital Ads, and User Welfare

Acemoglu, Daron - 2024

We present a model where social media platforms offer plans that intermix entertaining content with digital advertising ("ads"). Users derive utility from entertainment and learn about their valuation for a product from ads. While some users are fully rational, others naïvely perceive digital...

Persistent link: https://www.econbiz.de/10015094859

A web of opportunity or the same old story? Women digital entrepreneurs and intersectionality theory

Dy, Angela Martinez; Marlow, Susan; Martin, Lee - In: Human relations 70 (2017) 3, pp. 286-311

Persistent link: https://www.econbiz.de/10011636934

Digital entrepreneurship and value beyond : why to not purely play online

Arlott, Alina; Henike, Tassilo; Hölzle, Katharina - In: Digital entrepreneurship : interfaces between digital …, (pp. 1-22). 2019

Persistent link: https://www.econbiz.de/10012102048

Ordering goods and services online in South East European countries : comparison by cluster analysis

Novkovska, Blagica; Dumicic, Ksenija - In: UTMS journal of economics / University of Tourism and … 10 (2019) 2, pp. 163-173

use the internet for ordering goods or services on the level of internet access for households and on the percentage of …

Persistent link: https://www.econbiz.de/10012178811

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