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Creative marketing communications : a practical guide to planning, skills and techniques
Yadin, Daniel L.
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2001
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3. ed.
Persistent link: https://www.econbiz.de/10004724414
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The international dictionary of marketing : over 2000 professional terms & techniques
Yadin, Daniel L.
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2002
Persistent link: https://www.econbiz.de/10004742596
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Creative marketing communications : a guide to planning, skills and techniques
Yadin, Daniel L.
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1998
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2. ed.
Persistent link: https://www.econbiz.de/10004376775
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Public relations
Jefkins, Frank William
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1998
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5. ed.
Persistent link: https://www.econbiz.de/10004346562
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Creative marketing communications
2001
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1. ed.
Persistent link: https://www.econbiz.de/10004894674
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