The international dictionary of marketing : over 2000 professional terms & techniques
Daniel Yadin
| Year of publication: |
2002
|
|---|---|
| Authors: | Yadin, Daniel ; Yadin, Daniel L. |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | V, 441 S 24 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch ; Nachschlagewerk ; Reference book |
| Language: | English |
| ISBN: | 0-7494-3532-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001530524