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228
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228
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225
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216
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213
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Showing
1
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10
of
390,967
Sort
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date (newest first)
date (oldest first)
1
Marketing
and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
2
Market-based capabilities and financial performance of firms : insights into
marketing
's contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra Krishan
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
Saved in:
3
The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
4
Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
-
2006
Persistent link: https://www.econbiz.de/10003487214
Saved in:
5
Customer advocacy : a new paradigm for
marketing
?
Urban, Glen L.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 119-125)
.
2006
Persistent link: https://www.econbiz.de/10003430127
Saved in:
6
Marketing
to the new customer majority
Wolfe, David B.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 166-171)
.
2006
Persistent link: https://www.econbiz.de/10003430301
Saved in:
7
How top performers achieve customer-focused market leadership
Baird, Carolyn Heller
;
Gonzalez-Wertz, Cristene
- In:
Strategy & leadership : a publication of Strategic …
39
(
2011
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10008907151
Saved in:
8
Implications of the revised definition of
marketing
: from exchange to value creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
Saved in:
9
Marketing
myopia
Levitt, Theodore
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003681710
Saved in:
10
The relationship of strategic and
marketing
plans
Greenley, Gordon E.
- In:
European journal of operational research : EJOR
27
(
1986
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
Saved in:
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