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Product liability : its impact...
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Super Bowl Ad Likeability and Stock Performance of Advertisers : a Longitudinal Analysis of the Relationship and Trends.
Rozumalski, Dan
-
2009
Color poster with text and graph (Spring 2009)
Persistent link: https://www.econbiz.de/10009460843
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2
Testing the Affinity Scale in Malaysia: Replication and Validation.
Chan, Sook Jen
-
2009
Color poster with text, images, table, and graph.
Persistent link: https://www.econbiz.de/10009460850
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3
Exploring the animosity domain and the role of affect in a cross-national context
Nes, Erik B.
;
Yelkur, Rama
;
Silkoset, Ragnhild
- In:
International business review : the official journal of …
21
(
2012
)
5
,
pp. 751-765
Persistent link: https://www.econbiz.de/10009578074
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4
Super Bowl ad likeability : enduring and emerging predictors
Yelkur, Rama
;
Tomkovick, Chuck
;
Hofer, Ashley
; …
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 58-80
Persistent link: https://www.econbiz.de/10009700188
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5
Consumer affinity for foreign countries : construct development, buying behavior consequences and animosity contrasts
Nes, Erik Bertin
;
Yelkur, Rama
;
Silkoset, Ragnhild
- In:
International business review : the official journal of …
23
(
2014
)
4
,
pp. 774-784
Persistent link: https://www.econbiz.de/10010400553
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Product liability: Its impact on the auto industry, Consumers, and global competitiveness
Yelkur, Rama
;
Morrison, Janet
;
Steiner, Erwin H.
; …
- In:
Business Horizons
44
(
2001
)
2
,
pp. 61-66
Persistent link: https://www.econbiz.de/10005354138
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7
Product Liability: Its Impact on the Auto Industry, Consumers, and Global Competitiveness - Tort reform already under way would bring stability and balance between conflicting inte...
Yelkur, Rama
;
Morrison, Janet
;
Steiner, Erwin H.
; …
- In:
Business horizons
44
(
2001
)
2
,
pp. 61-66
Persistent link: https://www.econbiz.de/10006182039
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8
Differential pricing and segmentation on the Internet: The case of hotels
Yelkur, Rama
;
Nêveda DaCosta, Maria Manuela
- In:
Management decision : MD
39
(
2001
)
4
,
pp. 252-261
Persistent link: https://www.econbiz.de/10006564394
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9
Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden
Yelkur, Rama
;
Tomkovick, Chuck
;
Traczyk, Patty
- In:
Journal of advertising research
44
(
2004
)
1
,
pp. 143-159
Persistent link: https://www.econbiz.de/10006504439
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10
Marketing's Role in Economic Development
Reddy, Allan C.
;
Campbell, David P.
;
Yelkur, Rama
- In:
The International trade journal
11
(
1997
)
2
,
pp. 289-294
Persistent link: https://www.econbiz.de/10007702166
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