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How to capture the B2B platform opportunity
Riemensperger, Frank; Falk, Svenja - In: Electronic markets : EM ; the international journal of … 30 (2020) 1, pp. 61-63
Persistent link: https://www.econbiz.de/10012419457
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Buyer-supplier matching in online B2B marketplace : an empirical study of small- and medium-sized enterprises (SMEs)
Yoon, Yeo Lim; Yoon, Yeohong; Nam, Hyoryung; Choi, Jeonghye - In: Industrial marketing management : the international … 93 (2021), pp. 90-100
Persistent link: https://www.econbiz.de/10012501939
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How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance?
Liu, Yi; Chen, Daniel Qi; Gao, Wei - In: Industrial marketing management : the international … 87 (2020), pp. 18-30
Persistent link: https://www.econbiz.de/10012285125
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Strategic IT investment in B2B e-commerce platform on user loyalty : considering variable investment cost
Zhu, Li; Li, Li; Zhang, Yue; Shi, Qiaosheng - In: International journal of networking and virtual … 17 (2017) 2/3, pp. 290-313
Persistent link: https://www.econbiz.de/10011825182
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Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of marketing 82 (2018) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
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Antecedents for success of e-commerce platforms : an investigative approach
Ali, Asif; Rasool, Gowhar; Pathania, Anjali - In: International journal of information technology and … 16 (2017) 4, pp. 376-390
Persistent link: https://www.econbiz.de/10011891046
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Wholesale pricing or agency pricing on online retail platforms : the effects of customer loyalty
Chen, Lin; Nan, Guofang; Li, Minqiang - In: International journal of electronic commerce : IJEC 22 (2018) 4, pp. 576-608
Persistent link: https://www.econbiz.de/10011932699
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Optimal trade-in strategy of business-to-consumer platform with dual-format retailing model
Cao, Kaiying; Xu, Xiaoyan; Bian, Yiwen; Sun, Yanhong - In: Omega : the international journal of management science 82 (2018), pp. 181-192
Persistent link: https://www.econbiz.de/10011937786
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A peer-to-peer (P2P) platform business model : the case of Airbnb
Lee, Kwang-Ho; Kim, DongHee - In: Service business 13 (2019) 4, pp. 647-669
Persistent link: https://www.econbiz.de/10012124394
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Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar; Hallem, Yousra; Taga, Nadia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132170