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The impact of channel function...
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Informants in organizational marketing research : how many, who, and how to aggregate responses?
Bruggen, Gerrit H. van
;
Lilien, Gary L.
;
Kacker, Manish
-
2000
Persistent link: https://www.econbiz.de/10001600565
Saved in:
2
Advances in marketing management support systems
Wierenga, Berend
;
Bruggen, Gerrit H. van
;
Althuizen, …
- In:
Handbook of marketing decision models
,
(pp. 561-592)
.
2008
Persistent link: https://www.econbiz.de/10003755300
Saved in:
3
Institutional forecasting : the performance of thin virtual stock markets
Bruggen, Gerrit H. van
;
Spann, Martin
;
Lilien, Gary L.
; …
-
2006
Persistent link: https://www.econbiz.de/10003337407
Saved in:
4
The powerful triangle of marketing data, managerial judgment, and marketing management support systems
Bruggen, Gerrit H. van
;
Smidts, Ale
;
Wierenga, Berend
-
2009
Persistent link: https://www.econbiz.de/10003794177
Saved in:
5
Marketing management support systems and their implications for marketing research
Bruggen, Gerrit H. van
;
Wierenga, Berend
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 646-668)
.
2006
Persistent link: https://www.econbiz.de/10003420693
Saved in:
6
How incorporating feedback mechanisms in a DSS affects DSS evaluations
Kayande, Ujwal
;
De Bruyn, Arnaud
;
Lilien, Gary L.
; …
- In:
Information systems research : ISR
20
(
2009
)
4
,
pp. 527-546
Persistent link: https://www.econbiz.de/10003938732
Saved in:
7
Marketing decision making and decision support : challenges and perspectives for successful marketing management support systems
Bruggen, Gerrit H. van
;
Wierenga, Berend
-
2010
Persistent link: https://www.econbiz.de/10008651948
Saved in:
8
Managing marketing channel multiplicity
Bruggen, Gerrit H. van
;
Antia, Kersi D.
;
Jap, Sandy D.
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 331-340
Persistent link: https://www.econbiz.de/10008652113
Saved in:
9
Prediction markets as institutional forecasting support systems
Bruggen, Gerrit H. van
;
Spann, Martin
;
Lilien, Gary L.
; …
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
4
,
pp. 404-416
Persistent link: https://www.econbiz.de/10008655661
Saved in:
10
Virtual communities : a marketing perspective
Valck, Kristine de
;
Bruggen, Gerrit H. van
;
Wierenga, Berend
- In:
Decision support systems : DSS ; the international journal
47
(
2009
)
3
,
pp. 185-203
Persistent link: https://www.econbiz.de/10003856230
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