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51
Finding the right job for your product
Christensen, Clayton M.
;
Anthony, Scott D.
;
Berstell, Gerald
- In:
MIT sloan management review
48
(
2006/07
)
3
,
pp. 38-47
Persistent link: https://www.econbiz.de/10003458189
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52
Get slightly famous : become a celebrity in your field and attract more business with less effort
Van Yoder, Steven
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2007
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2. ed., rev. and expanded
Persistent link: https://www.econbiz.de/10003463221
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53
Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara
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2008
Persistent link: https://www.econbiz.de/10003440523
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54
Fashion marketing to women in Kazakhstan
Low, Patrick
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Freeman, Ina
- In:
Journal of fashion marketing and management
11
(
2007
)
1
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pp. 41-55
Persistent link: https://www.econbiz.de/10003428978
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55
Evaluation von Positionierungs- und Kommunikationsstrategien
Cornelius, Britta Elisabeth
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2009
Persistent link: https://www.econbiz.de/10003916618
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56
Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
Tsao, Hsiu-yuan
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of the Operational Research Society : OR
61
(
2010
)
10
,
pp. 1523-1529
Persistent link: https://www.econbiz.de/10008695984
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57
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
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2011
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4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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58
Innovative Produktpositionierung und die dazu richtige Segmentierung
Preuß, Klaus-Jürgen
- In:
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
,
(pp. 295-310)
.
2011
Persistent link: https://www.econbiz.de/10008859745
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59
Virtual identities and market segmentation in marketing in and through massively multiplayer online games (MMOGs)
Zackariasson, Peter
;
Wåhlin, Nils
;
Wilson, Timothy L.
- In:
Services marketing quarterly
31
(
2010
)
3
,
pp. 275-295
Persistent link: https://www.econbiz.de/10008648765
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60
Wine market segmentation in continental Croatia
Kalazić, Zorislav
;
Šimic, Mirna Leko
;
Horvat, Jasna
- In:
Journal of food products marketing
16
(
2010
)
3
,
pp. 325-335
Persistent link: https://www.econbiz.de/10008648948
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