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Fusion for profit : how marketing and finance can work together to create value
Jagpal, Sharan - 2008
Persistent link: https://www.econbiz.de/10003683003
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The marketing director's role in business planning and corporate governance
Michaluk, Gerald - 2007
Persistent link: https://www.econbiz.de/10003563829
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Sales margin and margin capitalization rates : linking marketing activities to shareholder value
Lim, Steve C.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 647-663
Persistent link: https://www.econbiz.de/10009381736
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An empirical model of marketing strategy and shareholder value : a value-based marketing perspective
Akroush, Mamoun N. - In: Competitiveness review : an international business … 22 (2012) 1, pp. 48-89
Persistent link: https://www.econbiz.de/10009500734
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Konzeptionelle Überlegungen zur Vermarktung von Erneuerbaren Energien
Friege, Christian; Herbes, Carsten - In: Marketing Erneuerbarer Energien : Grundlagen, …, (pp. 3-28). 2015
Persistent link: https://www.econbiz.de/10011341681
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Marketing finance : turning marketing strategies into shareholder value
Ward, Keith - 2016
Persistent link: https://www.econbiz.de/10011484706
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The name's the game : does marketing impact the value of corporate name changes?
Kashmiri, Saim; Mahajan, Vijay - In: Journal of business research : JBR 68 (2015) 2, pp. 281-290
Persistent link: https://www.econbiz.de/10010472578
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Chief marketing officer's equity incentives : economic determinants and effects on shareholder value
Fabrizi, Michele - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1757-1781
Persistent link: https://www.econbiz.de/10010429762
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Are social and environmental practices a marketing tool? : empirical evidence for the biggest European companies
Gallego-Álvarez, Isabel; Prado-Lorenzo, José-Manuel; … - In: Management decision : MD 48 (2010) 10, pp. 1440-1455
Persistent link: https://www.econbiz.de/10008771754
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Customer satisfaction heterogeneity and shareholder value
Grewal, Rajdeep; Chandrashekaran, Murali; Citrin, Alka V. - In: Journal of marketing research : JMR 47 (2010) 4, pp. 612-626
Persistent link: https://www.econbiz.de/10009234932