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Relationship governance dynamics : the roles of partner selection efforts and mutual investments
Wathne, Kenneth H.; Heide, Jan B.; Mooi, Erik A.; … - In: Journal of marketing research : JMR 55 (2018) 5, pp. 704-721
Persistent link: https://www.econbiz.de/10011958183
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Concurrent sourcing, governance mechanisms, and performance outcomes in industrial value chains
Heide, Jan B.; Kumar, Alok; Wathne, Kenneth H. - In: Strategic management journal 35 (2014) 8, pp. 1164-1185
Persistent link: https://www.econbiz.de/10010393278
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Interfirm monitoring, social contracts, and relationship outcomes
Heide, Jan B.; Wathne, Kenneth H.; Rokkan, Aksel I. - 2009
Persistent link: https://www.econbiz.de/10003836514
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Performance implications of mismatched governance regimes across external and internal relationships
Kumar, Alok; Heide, Jan B.; Wathne, Kenneth H. - In: Journal of marketing 75 (2011) 2, pp. 1-17
Persistent link: https://www.econbiz.de/10008935846
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Interfirm monitoring, social contracts, and relationship outcomes
Heide, Jan B.; Wathne, Kenneth H.; Rokkan, Aksel I. - In: Journal of marketing research : JMR 44 (2007) 3, pp. 425-433
Persistent link: https://www.econbiz.de/10003547814
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Managing marketing relationship through qualification and incentives ; report No. 06-125
Wathne, Kenneth H.; Heide, Jan B. - In: MSI reports : working paper series (2006) 4, pp. 85-100
Persistent link: https://www.econbiz.de/10003420480
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Specific Investments in Marketing Relationships: Expropriation and Bonding Effects
Rokkan, Aksel I.; Heide, Jan B.; Wathne, Kenneth H. - In: Journal of marketing research : JMR 40 (2003) 2, pp. 210-224
Persistent link: https://www.econbiz.de/10006650429
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Interfirm Monitoring, Social Contracts, and Relationship Outcomes
Heide, Jan B.; Wathne, Kenneth H.; Rokkan, Aksel I. - In: Journal of marketing research : JMR 44 (2007) 3, pp. 425-433
Persistent link: https://www.econbiz.de/10007751282
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Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda
Heide, Jan B.; Wathne, Kenneth H. - In: Journal of marketing 70 (2006) 3, pp. 90-103
Persistent link: https://www.econbiz.de/10007264301
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Relationship Governance in a Supply Chain Network
Wathne, Kenneth H.; Heide, Jan B. - In: Journal of marketing 68 (2004) 1, pp. 73-89
Persistent link: https://www.econbiz.de/10005929506