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Managing marketing relationship through qualification and incentives ; report No. 06-125
Wathne, Kenneth H.; Heide, Jan B. - In: MSI reports : working paper series (2006) 4, pp. 85-100
Persistent link: https://www.econbiz.de/10009893474
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Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda
Heide, Jan B.; Wathne, Kenneth H. - In: Journal of marketing 70 (2006) 3, pp. 90-103
Persistent link: https://www.econbiz.de/10007264301
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Franchisor-franchisee bankruptcy and the efficacy of franchisee governance
Antia, Kersi D.; Mani, Sudha; Wathne, Kenneth H. - In: Journal of marketing research : JMR 54 (2017) 6, pp. 952-967
Persistent link: https://www.econbiz.de/10011785003
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The organization of regional clusters
Bell, Simon J.; Tracey, Paul; Heide, Jan B. - In: The Academy of Management review : AMR 34 (2009) 4, pp. 623-642
Persistent link: https://www.econbiz.de/10003990480
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Consistency judgments, embeddedness, and relationship outcomes in interorganizational networks
Vinhas, Alberto Sa; Heide, Jan B.; Jap, Sandy D. - In: Management science : journal of the Institute for … 58 (2012) 5, pp. 996-1011
Persistent link: https://www.econbiz.de/10009553485
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Why do customers get more than they need? : how organizational culture shapes product capability decisions
Lukas, Bryan A.; Whitwell, Gregory J.; Heide, Jan B. - In: Journal of marketing 77 (2013) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10009725675
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Forms of competition and outcomes in dual distribution channels : the distributor’s perspective
Vinhas, Alberto Sa; Heide, Jan B. - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 160-175
Persistent link: https://www.econbiz.de/10010497610
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Bringing "place" back in : regional clusters, project governance, and new product outcomes
Tracey, Paul; Heide, Jan B.; Bell, Simon J. - In: Journal of marketing 78 (2014) 6, pp. 1-16
Persistent link: https://www.econbiz.de/10010463467
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Alliances industrial purchasing : the determinants of joint action in buyer-supplier relationships
Heide, Jan B. - In: Journal of marketing research : JMR 27 (1990) 1, pp. 24-36
Persistent link: https://www.econbiz.de/10001081964
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The role of dependence balancing in safeguarding transaction-specific assets in conventional channels
Heide, Jan B. - In: Journal of marketing 52 (1988) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10001051417