Narrow search
Showing 1 - 10 of 349,660
Cover Image
Positive uncertainty : the benefit of the doubt in advertising
Ketelaar, Paul Edwin; Riet, Jonathan van 't; … - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 256-269
Persistent link: https://www.econbiz.de/10011859316
Cover Image
Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.; Clark, Ronald A.; Hermans, Charles M.; … - In: Journal of international consumer marketing 30 (2018) 2, pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
Cover Image
Beliefs of and attitudes toward political advertising : an exploratory investigation
Jin, Hyun Seung; An, Soontae; Simon, Todd F. - In: Psychology & marketing 26 (2009) 6, pp. 551-568
Persistent link: https://www.econbiz.de/10003858283
Cover Image
How chiropractic advertising is viewed by the general public : en empirical analysis
Freeman, Gordon L.; Moser, H. R. - In: Journal of business and economic perspectives 35 (2009) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10003927899
Cover Image
Do stronger links with practice make perfect? : a survey of advertising scholars
De Gregorio, Federico; Cheng, I-huei - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 555-589
Persistent link: https://www.econbiz.de/10003874762
Cover Image
An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R. - In: Health marketing quarterly 25 (2007/08) 3, pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
Cover Image
Attitude toward nudity and advertising in general through the mediation of offensiveness and moderation of cultural values : evidence from Pakistan and the United States
Khalid, Afia; Awan, Raheel Amir; Qadeer, Faisal; Saeed, Zara - In: Pakistan journal of commerce and social sciences 17 (2023) 1, pp. 115-134
consumers’ nudity attitudes modify their attitudes toward advertising in general (AAG) and also tests the mediation of … collect primary data from consumers of Pakistan and the USA (n=311). The analysis through SPSS and PROCESS techniques confirm … openness are also supported. Cultural sensitivity towards nudity has a profound impact on advertising effectiveness and thereby …
Persistent link: https://www.econbiz.de/10014261164
Cover Image
Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers
Sebastian, Ann Tresa; Lal, Bhagya; Anupama, J.; … - In: Cogent business & management 8 (2021) 1, pp. 1-24
in online customers in recent years. Nonetheless, there are not many in-depth studies analyzing the opinion of Indian … explored opinion about advertisements and its role in purchasing intentions among young YouTube visitors, using qualitative …
Persistent link: https://www.econbiz.de/10012665937
Cover Image
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.; Sullivan, Helen W.; Berktold, Jennifer; … - In: Health marketing quarterly 38 (2021) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Cover Image
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.; Lanasier, Evi V. - In: Journal of food products marketing 21 (2015) 4, pp. 397-412
Persistent link: https://www.econbiz.de/10011432270