similarly promote sustainability marketing. Design/methodology/approach – A qualitative exploratory research study reviewing the … web site marketing of the US-only hotels and US-based international hotel chains. Findings – The research indicates that … there are differences in the sustainability marketing of US-only and US-based international hotel chains. Originality …

relationships ‐ but creative marketing is what counts most.  …

marketing implications. Outlines the developmental stages from infants to pre‐teens. Discusses toys for children with special …

Proposes a general rationale for acting cautiously when marketing to children, and indicates some possibly … protect children in the marketplace, that all marketing is directed at adults, that certain practice are acceptable because …, avoid dubious products and marketing that support premature maturation and the end of childhood, accept an “in loco parentis …

which involve mobile phone databases to promote records: the wireless marketing campaign for Oxide & Neutrino by East West …

Defines in‐school or marketing as the development of marketing activities towards schoolchildren, and reports research … on the attitudes to it of some Belgian school directors. Reviews previous literature on the effectiveness of marketing to … children, and the advantages and disadvantages of in‐school marketing; activities included sponsoring, lectures, vending …

aspects of mobile marketing to children in the UK context. Ends with case studies: 20th Century Fox’s promotion of “Planet of … the Apes” to Vodafone’s consumer base; the Golden Wonder promotion in April 2002 by marketing agency Triangle, using voice …