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The Routledge Companion to Critical Marketing
Tadajewski, Mark (ed.); Higgins, Matthew (ed.);  … - 2018 - First edition.
Persistent link: https://www.econbiz.de/10013181043
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Church advertising and the marketization of religious hegemony
Appau, Samuelson - In: Marketing theory 24 (2024) 2, pp. 263-288
Persistent link: https://www.econbiz.de/10014631398
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Marketing communication strategies in nonprofit organisations
Komodromos, Marcos - In: Non-Profit Organisations, Volume I : Strategic, …, (pp. 117-144). 2024
Persistent link: https://www.econbiz.de/10015065880
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A qualitative study of consumer perceptions about masculinity in advertising : content, sentiment, and discourse analysis
Kreicbergs, Toms; Ščeulovs, Deniss - In: International journal of learning and change : IJLC 16 (2024) 2/3, pp. 327-348
Persistent link: https://www.econbiz.de/10015065936
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Marketing from information to decision
Cluj-Napoca : [Verlag nicht ermittelbar]; Frankfurt, … - [1.]2008; 2.2009 - 9.2016; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10011416519
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Management & marketing
Warsaw : De Gruyter Open; 2006-2008: Frankfurt, Main : CEEOL; … - 2006 -
Persistent link: https://www.econbiz.de/10009612008
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The business of the metaverse : how to maintain the human element within this new business reality
Kannan, Hemachandran (ed.); Villamarin Rodriguez, Raul (ed.) - 2024
Role of AI and the Impact of the Metaverse in Football Management and Marketing: Marketing Tactics and Strategies Used by …
Persistent link: https://www.econbiz.de/10014515262
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Assessment of knowledge management processes in the marketing department of enterprises in Georgia : effects of ISO 9001 certification
Demir, Ahmet; Matin, Arian - In: International journal of knowledge management studies : … 15 (2024) 2, pp. 225-262
Persistent link: https://www.econbiz.de/10015065386
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Games Industry Management : Gründung, Strategie und Leadership - theoretische Grundlagen
Anderie, Lutz - 2016
Persistent link: https://www.econbiz.de/10011452369
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Cultural Entrepreneurship - Gründen in der Kultur- und Kreativwirtschaft
Hausmann, Andrea (ed.); Heinze, Anne (ed.) - Viadrina Kulturmanagement Symposium <5., 2015, … - 2017
Persistent link: https://www.econbiz.de/10011531027