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Contemporary marketing research
McDaniel, Carl D.; Gates, Roger H. - 1999 - 4. ed
Persistent link: https://www.econbiz.de/10000670972
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Principles of market research
Delens, A. H. R. - 1950
Persistent link: https://www.econbiz.de/10000674512
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Marketing research : text and cases
Boyd, Harper W.; Westfall, Ralph - 1964 - 1. print
Persistent link: https://www.econbiz.de/10000674717
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Strategic market planning : the pursuit of competitive advantage
Day, George S. - 1984
Persistent link: https://www.econbiz.de/10000711635
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Perspectives in management, marketing and research
Henry, Harry - 1971
Persistent link: https://www.econbiz.de/10000563226
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Researcher interaction biases and business ethics research: respondent reactions to researcher characteristics
Miyazaki, Anthony D.; Taylor, Kimberly A. - In: Journal of business ethics : JOBE 81 (2008) 4, pp. 779-795
Persistent link: https://www.econbiz.de/10003757407
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Minimizing technological oversights : a marketing research perspective
Eliashberg, Jehoshua; Lilien, Gary L.; Rao, Vithala R. - In: Technological innovation : oversights and foresights, (pp. 214-230). 2008
Persistent link: https://www.econbiz.de/10003758354
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Google and global market search : information signals and knowledge indices
Millar, Carla; Choi, Chong-ju; Millar, Hartley - In: International journal of technology management : IJTM 43 (2008) 1/3, pp. 96-106
Persistent link: https://www.econbiz.de/10003760368
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New product launch and marketing research findings
Tesar, George; Marell, Agneta - In: Strategic technology management : building bridges …, (pp. 401-412). 2008
Persistent link: https://www.econbiz.de/10003737695
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Research methods for subsistence marketplaces
Viswanathan, Madhu; Gau, Roland; Chaturvedi, Avinish - In: Sustainability challenges and solutions at the base of …, (pp. 243-260). 2008
Persistent link: https://www.econbiz.de/10003765543