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How information technology resources can provide a competitive advantage in customer service
Barney, Jay B.; Ray, Gautam - In: Planning for information systems, (pp. 444-453). 2009
Persistent link: https://www.econbiz.de/10003866549
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The right path to SCM-CRM integration
Mason, Charlotte H.; Roth, Aleda V. - In: Handbook of research on enterprise systems, (pp. 134-151). 2009
Persistent link: https://www.econbiz.de/10003849137
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Restructuring the marketing information system for eCRM : an application of the Eriksson-Penker method
Gurău, Călin - In: Handbook of research on enterprise systems, (pp. 262-273). 2009
Persistent link: https://www.econbiz.de/10003849174
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Acquisition pattern analysis for evolutionary database marketing
Paas, Leonard - In: The service industries journal 29 (2009) 5/6, pp. 805-812
Persistent link: https://www.econbiz.de/10003880580
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Grundlagen und rechtliche Aspekte im Customer Relationship Management unter besonderer Berücksichtigung von (drohenden) Kundenabwanderungen
Gary, Alexander - In: Kundenabwanderung : Früherkennung, Prävention, …, (pp. 185-210). 2009
Persistent link: https://www.econbiz.de/10003887054
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Kundenabwanderungsprävention durch ganzheitlich integratives Vertriebsinformationsmanagement : Managementaufgabe ; umfassende Informationsqualität in allen Phasen der Kundenbeziehu...
Zweigle, Thomas M. - In: Kundenabwanderung : Früherkennung, Prävention, …, (pp. 291-311). 2009
Persistent link: https://www.econbiz.de/10003887072
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Developing a global CRM strategy
Shumanov, Michael; Ewing, Michael - 2010
Persistent link: https://www.econbiz.de/10003903325
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Impact of the introduction of an e-CRM solution in the feed industry : the case of Progeo ; Mangimi
Zanasi, Cesare; Marconi, Gianni - In: System dynamics and innovation in food networks 2008 : …, (pp. 379-387). 2008
Persistent link: https://www.econbiz.de/10003905818
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Database marketing : analyzing and managing customers
Blattberg, Robert C.; Kim, Byung-Do; Neslin, Scott A. - 2008
Persistent link: https://www.econbiz.de/10003453087