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Data mining research for customer relationship management systems : a framework and analysis
Sharma, Sarika; Goyal, D. P.; Mittal, Ravi Kant - In: International journal of business information systems : … 3 (2008) 5, pp. 549-565
Persistent link: https://www.econbiz.de/10003765119
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Special issue: Data mining applications in retailing and consumer services
Cardoso, Margarida (contributor) - 2007
Persistent link: https://www.econbiz.de/10003584792
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Fostering B2B sales with customer big data analytics
Hallikainen, Heli; Savimäki, Emma; Laukkanen, Tommi - In: Industrial marketing management : the international … 86 (2020), pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
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Experiential retailing leveraged by data analytics
Dastidar, Urshita Ghosh; Ambekar, Suhas Suresh; … - In: International journal of business intelligence research … 12 (2021) 1, pp. 98-113
Persistent link: https://www.econbiz.de/10012508247
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Big data and data analytics in e-commerce
Berntzen, Lasse; Krumova, Milena; Eixelsberger, Wolfgang; … - In: Proceedings of the IWEMB 2019 : Third International …, (pp. 23-47). 2020
Persistent link: https://www.econbiz.de/10012521536
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Giant fight : customer churn prediction in traditional broadcast industry
Li, Yixin; Hou, Bingzhang; Wu, Yue; Zhao, Donglai; Xie, … - In: Journal of business research : JBR 131 (2021), pp. 630-639
Persistent link: https://www.econbiz.de/10012545031
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Effective customer selection for marketing campaigns based on net scores
Michel, René; Schnakenburg, Igor; Martens, Tobias von - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
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Learning about the customer for improving customer retention proposal of an analytical framework
Simões, Dora; Nogueira, Joana - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 50-63
Persistent link: https://www.econbiz.de/10013163675
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Engaging Customers Using Big Data : How Marketing Analytics are Transforming Business
Sathi, Arvind - 2014
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take...
Persistent link: https://www.econbiz.de/10013523119
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Analytisches Kundenbeziehungsmanagement : Wissen über den Kunden gewinnen und nutzen
Oehler, Karsten; Sander, Stefan - In: Marketing- und Vertriebs-Controlling : [die wichtigsten …, (pp. 231 - 250). 2010
Persistent link: https://www.econbiz.de/10014565429