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Regionale Erzeugnisse aus Deutschland : Rahmenbedingungen und Perspektiven aus wirtschaftlicher und rechtlicher Sicht
Becker, Friedrich-Philipp - 2019
Persistent link: https://www.econbiz.de/10012100457
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Exploring the role of stakeholders in place branding : a case analysis of the "City of Liverpool"
Maheshwari, Vishwas; Lodorfos, George; Vandewalle, Ian - In: International journal of business and globalisation : IJBG 13 (2014) 1, pp. 104-121
Persistent link: https://www.econbiz.de/10011289474
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Brand orientation and the voices from within
Baxter, Jessica; Kerr, Greg; Clarke, Rodney J. - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1079-1098
Persistent link: https://www.econbiz.de/10010194407
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Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands
Giovanardi, Massimo; Lucarelli, Andrea; Pasquinelli, Cecilia - In: Marketing theory 13 (2013) 3, pp. 365-383
Persistent link: https://www.econbiz.de/10009790638
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What about the "place" in place marketing?
Warnaby, Gary; Medway, Dominic - In: Marketing theory 13 (2013) 3, pp. 345-363
Persistent link: https://www.econbiz.de/10009790640
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Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
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Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen; Campelo, Adriana - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
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Back to basics in the marketing of place : the impact of litter upon place attitudes
Parker, Cathy; Roper, Stuart; Medway, Dominic - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1090-1112
Persistent link: https://www.econbiz.de/10011405209
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Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia; Rosokhata, Anna; Jasnikowski, Adam - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 184-195
Persistent link: https://www.econbiz.de/10013163104