//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Das perfekte Paradox von Star-...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
17,739
Markenführung
17,326
Brand image
11,225
Markenimage
11,113
Consumer behaviour
10,278
Konsumentenverhalten
10,182
Markenartikel
9,288
Brand
8,249
Relationship marketing
3,104
Beziehungsmarketing
3,098
Markenpolitik
2,240
Social Web
2,095
Social web
2,092
Deutschland
1,908
Online-Marketing
1,850
Internet marketing
1,824
Marketingmanagement
1,697
Marketing management
1,683
Germany
1,607
Werbewirkung
1,579
Advertising effects
1,557
Theorie
1,385
Theory
1,375
Marketing
1,201
Luxury goods
1,146
Luxusgüter
1,144
USA
1,139
United States
1,110
Werbung
1,086
Herkunftsbezeichnung
1,048
Designation of origin
1,045
Advertising
1,034
Corporate reputation
1,009
Firmenimage
1,007
Customer satisfaction
976
Kundenzufriedenheit
958
Tourismusmarketing
920
Tourism marketing
919
Einzelhandel
861
Handelsmarke
842
more ...
less ...
Online availability
All
Undetermined
9,605
Free
3,846
Type of publication
All
Article
19,533
Book / Working Paper
8,185
Journal
65
Other
9
Type of publication (narrower categories)
All
Article in journal
14,361
Aufsatz in Zeitschrift
14,361
Aufsatz im Buch
3,272
Book section
3,272
Hochschulschrift
1,153
Graue Literatur
1,065
Non-commercial literature
1,065
Thesis
825
Working Paper
759
Arbeitspapier
731
Case study
556
Fallstudie
556
Collection of articles of several authors
492
Sammelwerk
492
research-article
454
Aufsatzsammlung
360
Dissertation u.a. Prüfungsschriften
186
Conference paper
157
Konferenzbeitrag
157
Reprint
147
Konferenzschrift
119
Bibliografie enthalten
116
Bibliography included
116
Ratgeber
105
Guidebook
98
Lehrbuch
95
Textbook
78
review
77
review-article
74
Conference proceedings
67
conceptual-paper
59
Article
56
non-article
56
Handbook
46
Handbuch
46
case-report
44
Collection of articles written by one author
39
Sammlung
39
Interview
31
viewpoint
31
more ...
less ...
Language
All
English
21,509
German
4,817
Undetermined
1,276
French
101
Italian
27
Polish
23
Lithuanian
20
Spanish
19
Russian
16
Portuguese
8
Swedish
8
Indonesian
6
Dutch
6
Romanian
5
Serbian
5
Kazakh
3
Danish
2
Finnish
2
Slovenian
2
Arabic
1
Bulgarian
1
Valencian
1
Croatian
1
Hungarian
1
Japanese
1
Multiple languages
1
Slovak
1
more ...
less ...
Author
All
Burmann, Christoph
160
Esch, Franz-Rudolf
155
Baumgarth, Carsten
96
Huber, Frank
91
Melewar, T. C.
80
Meffert, Heribert
77
Keller, Kevin Lane
74
Bruhn, Manfred
67
Sattler, Henrik
64
Bauer, Hans H.
59
De Chernatony, Leslie
57
Ahlert, Dieter
56
Phau, Ian
52
Tomczak, Torsten
51
Wiedmann, Klaus-Peter
48
Balmer, John M. T.
47
Loureiro, Sandra Maria Correia
44
Bang, Nguyen
43
Merrilees, Bill
42
Romaniuk, Jenni
42
Foroudi, Pantea
41
Fournier, Susan
41
Völckner, Franziska
39
Herrmann, Andreas
38
Schmidt, Holger J.
38
Ko, Eunju
37
Strebinger, Andreas
37
Iglesias, Oriol
36
Ind, Nicholas
36
Diamantopoulos, Adamantios
35
Gierl, Heribert
34
Gupta, Suraksha
34
Langner, Tobias
34
Uggla, Henrik
34
Christodoulides, George
32
Kernstock, Joachim
32
Veloutsou, Cleopatra
32
Dawes, John
31
Han, Heesup
31
Fetscherin, Marc
30
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
129
National Bureau of Economic Research
44
Université Paris-Dauphine (Paris IX)
32
Gesellschaft zur Erforschung des Markenwesens
28
Verlag Dr. Kovač
21
Haufe-Lexware GmbH & Co. KG
15
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
14
Markenverband
13
Information Resources Management Association
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Université Paris-Dauphine
9
IGI Global
8
Springer Gabler <Firma>
8
Springer International Publishing
8
Books on Demand GmbH <Norderstedt>
7
NetLibrary, Inc
7
Verlag Franz Vahlen
7
Campus Verlag
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
American Marketing Association
5
Edward Elgar Publishing
5
Fachhochschule Reutlingen / European School of Business
5
HEC Paris (École des Hautes Études Commerciales)
5
Helmut-Schmidt-Universität
5
International Institute of Social and Economic Sciences
5
Lithuanian University of Agriculture
5
OECD
5
Siauliai University
5
ToKnowPress
5
Vytautas Magnus University
5
Österreichische Werbewissenschaftliche Gesellschaft
5
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
Europäische Kommission
4
Europäische Kommission / Gemeinsame Forschungsstelle
4
Europäische Kommission / Generaldirektion Umwelt
4
Fördergesellschaft Marketing an der Universität Augsburg
4
more ...
less ...
Published in...
All
Journal of business research : JBR
774
The journal of brand management : an international journal
664
The journal of product & brand management
417
Journal of retailing and consumer services
386
SpringerLink / Bücher
350
Psychology & marketing
205
Journal of Product & Brand Management
180
European journal of marketing : EJM
166
Asia Pacific journal of marketing and logistics
141
Journal of marketing communications
134
Journal of marketing research : JMR
134
Journal of advertising research
132
Journal of marketing management : MM
132
Tourism management : research, policies, practice
132
International journal of hospitality management
131
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
131
Marketing intelligence & planning
130
Journal of marketing
127
Journal of strategic marketing
126
Industrial marketing management : the international journal for industrial and high-tech firms
124
Strategic Direction
124
Journal of travel and tourism marketing
120
The IUP journal of brand management : IJBRM
104
Journal of the Academy of Marketing Science
101
Journal of fashion marketing and management
100
Springer eBook Collection
97
Journal of international consumer marketing
94
Marketing letters : a journal of research in marketing
92
Innovatives Markenmanagement
91
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
International marketing review
89
The journal of consumer marketing
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Research
85
The Trademark reporter
85
International journal of internet marketing and advertising : IJIMA
83
Journal of promotion management : innovations in planning and applied research
83
European Journal of Marketing
82
International journal of advertising : the quarterly review of marketing communications
82
Journal of global marketing
80
more ...
less ...
Source
All
ECONIS (ZBW)
25,392
USB Cologne (EcoSocSci)
922
Other ZBW resources
813
RePEc
462
EconStor
100
BASE
72
USB Cologne (business full texts)
21
ArchiDok
5
OLC EcoSci
5
more ...
less ...
Showing
1
-
10
of
27,792
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
3
An empirical research into IPL's
brand
doppelgänger using the
brand
concept mapping technique
Sood, Gaurav
;
Sharma, J. K.
- In:
International journal of public sector performance …
14
(
2024
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10015072260
Saved in:
4
The formation of a nation tourism
brand
of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
5
Brand
management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
6
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
7
Consumer-based
brand
equity : do
brand
relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
8
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
9
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
10
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->