Narrow search
Showing 131 - 140 of 75,908
Cover Image
Social marketing : strategies for changing public behavior
Kotler, Philip; Roberto, Eduardo L. - 1989 - 1. pr
Persistent link: https://www.econbiz.de/10000507174
Cover Image
Social marketing
Kotler, Philip; Roberto, Eduardo L. - 1991
Persistent link: https://www.econbiz.de/10000082240
Cover Image
Applying the Rossiter-Percy model to social marketing communications
Donovan, Robert J.; Rossiter, John R. - 1997
Persistent link: https://www.econbiz.de/10000960570
Cover Image
Social marketing : an approach to third-world development
Duhaime, Carole P.; McTavish, Ronald; Ross, Christoper A. - 2008
Persistent link: https://www.econbiz.de/10003718227
Cover Image
Whatever people say I am that's what I am : social labeling as a social marketing tool
Cornelissen, Gert; Dewitte, Siegfried; Warlop, Luk; … - 2007
Persistent link: https://www.econbiz.de/10003633917
Cover Image
Social Marketing : erfolgreiche Marketingkonzepte für Non-Profit-Organisationen
Koziol, Klaus; Pförtsch, Waldemar A.; Heil, Steffen; … - 2006
Persistent link: https://www.econbiz.de/10003320474
Cover Image
Living with translucency - preparing for transparency
Kitchin, Tim; Thellusson, James - In: Corporate transparency : wie Unternehmen im …, (pp. 205-218). 2009
Persistent link: https://www.econbiz.de/10003889828
Cover Image
Principles and practice of social marketing : an international perspective
Donovan, Rob; Henley, Nadine - 2010 - [Updated ed.]
"This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social...
Persistent link: https://www.econbiz.de/10008698161
Cover Image
Redefining social marketing with contemporary commercial marketing definitions
Dann, Stephen - In: Journal of business research : JBR 63 (2010) 2, pp. 147-153
Persistent link: https://www.econbiz.de/10003954664
Cover Image
Whatever people say I am, that's what I am : social labeling as a social marketing tool
Cornelissen, Gert; Dewitte, Siegfried; Warlop, Luk; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 278-288
Persistent link: https://www.econbiz.de/10003593750