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Compassion, Inc : how corporate America blurs the line between what we buy, who we are, and those we help

Einstein, Mara - 2011 - Online-Ausg.

Pink ribbons, red dresses, and greenwashing--American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein...