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Marketing als Führungskonzept : einige grundlegende Entwicklungslinien
Wiedmann, Klaus-Peter - 2007
Persistent link: https://www.econbiz.de/10003678790
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Strategic reputation management : towards company of good
Aula, Pekka; Mantere, Saku - 2008
Persistent link: https://www.econbiz.de/10003565019
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Corporate Social Responsibility (CSR) : als Positionierungsinstrument bei Handelsunternehmen
Kozomara, Milica - 2007
Persistent link: https://www.econbiz.de/10003568157
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Kultursponsoring : zwischen Corporate Citizenship und Marketing
Posadowsky, Dorothee von - In: Exzellentes Sponsoring : innovative Ansätze und Best …, (pp. 389-409). 2007
Persistent link: https://www.econbiz.de/10003511823
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Wärme mit Herz
Buchsteiner, Stefan; Barth, Stefan - In: Exzellentes Sponsoring : innovative Ansätze und Best …, (pp. 413-420). 2007
Persistent link: https://www.econbiz.de/10003511832
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Marketing for social entrepreneurship
Chiweshe, Nigel - In: Incorporating business models and strategies into …, (pp. 131-144). 2016
Persistent link: https://www.econbiz.de/10011349786
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Corporate social responsibility and corporate social irresponsibility : introduction to a special topic section
Murphy, Patrick E.; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 66 (2013) 10, pp. 1807-1813
Persistent link: https://www.econbiz.de/10009772366
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On corporate social responsibility and Islamic marketing
Koku, Paul Sergius; Savas, Selen - In: Journal of Islamic marketing : JIMA 5 (2014) 1, pp. 33-48
Persistent link: https://www.econbiz.de/10010256763
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Cause related marketing : Armani initiative "acqua for life"
Mititelu, Cristina; Fiorani, Gloria; Mariani, Simone - In: International review on public and non-profit marketing 11 (2014) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10010413069
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Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.; Murphy, Patrick E. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 284-292
Persistent link: https://www.econbiz.de/10009679199