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Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving

Lou, Chen; Alhabash, Saleem - In: Journal of promotion management : JPM 24 (2018) 4, pp. 484-510

Persistent link: https://www.econbiz.de/10011979102

Exploring catholic social teaching in a social marketing context : history, lessons and future directions

Dann, Susan; Dann, Stephen - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 412-424

Persistent link: https://www.econbiz.de/10011623750

Art in a system of social marketing : the experience of communication of Russian companies with society

Piskunova, Larisa; Starostova, Liudmila - In: International journal of business performance management 16 (2015) 4, pp. 407-420

Persistent link: https://www.econbiz.de/10011538256

Marketing social missions-adopting social marketing for social entrepreneurship? : a conceptual analysis and case study Marketing social missions-adopting social marketing for soci...

Madill, Judith J.; Ziegler, Rafael - In: International journal of nonprofit & voluntary sector … 17 (2012) 4, pp. 341-351

Persistent link: https://www.econbiz.de/10010201109

Embedding a social cause in news features : the effects of corporate sponsorship and localization on audience's attitudes toward nonprofit coverage

Kim, Hyo Jung; Oh, Hyun Jee; Thorson, Esther - In: Nonprofit and voluntary sector quarterly 43 (2014) 2, pp. 314-337

Persistent link: https://www.econbiz.de/10010356773

Adopting and sustaining responsible drinking : reconciling selves amidst conflicting messages

Gallage, H. P. Samanthika; Heath, Teresa; Tynan, Caroline - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1635-1657

Persistent link: https://www.econbiz.de/10012424264

Social innovation for sustainability and social inclusion

Kumar, Dinesh; Gupta, Punam - In: Asia-Pacific journal of management research and innovation 18 (2022) 3/4, pp. 169-177

Persistent link: https://www.econbiz.de/10014246923

A code of ethics for social marketing? : bridging procedural ethics and ethics-in-practice

Carter, Stacy M.; Mayes, Christopher; Eagle, Lynne C.; … - In: Journal of nonprofit & public sector marketing 29 (2017) 1, pp. 20-38

Persistent link: https://www.econbiz.de/10011686990

Islamic marketing practice as a panacea to social marketing criticism

Islam, Mohammad Mominul - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 104-115

Persistent link: https://www.econbiz.de/10011979900

Understanding church growth through church marketing : an analysis on the roman catholic church's marketing efforts in Ghana

Appah, George Obeng; George, Babu P. - In: Journal of economics and business research 23 (2017) 1, pp. 103-122

Persistent link: https://www.econbiz.de/10011868884

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