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Rethinking the relationship between social/nonprofit marketing and commercial marketing

Andreasen, Alan R. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 36-41

Persistent link: https://www.econbiz.de/10009565310

Marketing systems : a listen, learn, leverage framework

Domegan, Christine; Brychkov, Dmitry; McHugh, Patricia; … - In: Journal of macromarketing 40 (2020) 3, pp. 380-395

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Pracejus, John W.; Deng, Qian; Olsen, G. Douglas; … - In: Journal of global scholars of marketing science : … 30 (2020) 2, pp. 105-114

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Islamic marketing practice as a panacea to social marketing criticism

Islam, Mohammad Mominul - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 104-115

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Understanding church growth through church marketing : an analysis on the roman catholic church's marketing efforts in Ghana

Appah, George Obeng; George, Babu P. - In: Journal of economics and business research 23 (2017) 1, pp. 103-122

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Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study

Crowley, Kenyon; Dugas, Michelle; Gao, Guodong; Burn, Lara - In: Health marketing quarterly 39 (2022) 2, pp. 159-172

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A vision of the future : harnessing artificial intelligence for strategic social marketing

Evans, William Douglas; Bardus, Marco; French, Jeffrey - In: Businesses 4 (2024) 2, pp. 196-210

Artificial intelligence (AI) is transforming much of society in a short time. Regardless of whether we know it, we interact with AI systems when we seek information online, shop, work, and engage with social media. AI has massive potential to promote human wellbeing but also poses considerable...

Persistent link: https://www.econbiz.de/10015052072

Promoting public health or underlying business interests? : the effectiveness (or ineffectiveness) of responsible drinking social causes by the alcohol industry versus non-profits

Kim, Yeonsoo; Park, Sun-Young - In: Journal of promotion management : JPM 24 (2018) 6, pp. 774-797

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The ethics of nudging

Sunstein, Cass R. - In: Yale journal on regulation 32 (2015) 2, pp. 413-450

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The ethics of nudging

Sunstein, Cass R. - 2015

Persistent link: https://www.econbiz.de/10010488214