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Information flow and decentralized decision-making in marketing
Albaum, Gerald - In: Readings in marketing information systems : a new era …, (pp. 238-253). 1968
Persistent link: https://www.econbiz.de/10001817009
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International business assistance by state government in federal set-up
Albaum, Gerald - In: Foreign trade review : quarterly journal of Indian … 3 (1969) 4, pp. 411-427
Persistent link: https://www.econbiz.de/10001817028
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New targets for small business
Albaum, Gerald - In: Proceedings of ... annual Seminar on International Marketing (1965), pp. 1-78
Persistent link: https://www.econbiz.de/10001817058
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Do source and anonymity affect mail survey results?
Albaum, Gerald S. - In: Journal of the Academy of Marketing Science 15 (1987) 3, pp. 74-81
Persistent link: https://www.econbiz.de/10001062779
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International business assistance by state government in federal set-up
Albaum, Gerald - In: Foreign trade review : quarterly journal of Indian … 3 (1969) 4, pp. 411-427
Persistent link: https://www.econbiz.de/10009921647
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Using the mail survey in research on international marketing issues : effects of pre-contact and detailed project explanation
Albaum, Gerald S.; Strandskov, Jesper - 1987
Persistent link: https://www.econbiz.de/10000721160
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Selecting export markets
Wiberg, Ole; Albaum, Gerald S. - 1986
Persistent link: https://www.econbiz.de/10000721177
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Marketing handbook
Frey, Albert Wesley (ed.); Albaum, Gerald (contributor) - 1965 - 2. Aufl
Persistent link: https://www.econbiz.de/10000608575
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Modern marketing thought
Westing, John Howard; Albaum, Gerald S. - 1975 - 3. ed
Persistent link: https://www.econbiz.de/10000042154