Using the mail survey in research on international marketing issues : effects of pre-contact and detailed project explanation
Gerald Albaum ; Jesper Strandskov
| Year of publication: |
1987
|
|---|---|
| Authors: | Albaum, Gerald S. ; Strandskov, Jesper |
| Publisher: |
Copenhagen |
| Subject: | Internationales Marketing | International marketing |
| Extent: | 20 Bl |
|---|---|
| Series: | Working paper. - Copenhagen : Institute of International Economics and Management, Copenhagen School of Economics and Business Administration, ISSN 0901-5248, ZDB-ID 2929568-3. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000721160