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Scientific marketing research
Albaum, Gerald (contributor); Venkatesan, M. (contributor) - 1971
Persistent link: https://www.econbiz.de/10000572204
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Applying theory to structure respondents ̕stated motivations for participating in web surveys
Han, Vallen; Albaum, Gerald; Wiley, James B.; Thirkell, … - In: Qualitative market research : an international journal 12 (2009) 4, pp. 428-442
Persistent link: https://www.econbiz.de/10003893316
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Selecting techniques for use in an internet survey
Wiley, James B.; Han, Vallen; Albaum, Gerald; Thirkell, … - In: Asia Pacific journal of marketing and logistics 21 (2009) 4, pp. 455-474
Persistent link: https://www.econbiz.de/10003905832
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Basic data analysis
Smith, Scott M.; Albaum, Gerald S. - In: The handbook of marketing research : uses, misuses, and …, (pp. 195-229). 2006
Persistent link: https://www.econbiz.de/10003420118
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An investigation of two issues in the use of students as surrogates for housewives in consumer behavior studies
Hawkins, Del I.; Albaum, Gerald; Best, Roger - In: The journal of business : B 50 (1977) 2, pp. 216-222
Persistent link: https://www.econbiz.de/10003465513
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On the public's perception of capitalism
Peterson, Robert A.; Kozmetsky, George; Albaum, Gerald - In: Business horizons 29 (1986) 1, pp. 10-14
Persistent link: https://www.econbiz.de/10003465653
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Retailing strategy for customer growth and new customer attraction
Albaum, Gerald; Best, Roger; Hawkins, Del - In: Journal of business research : JBR 8 (1980) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10003465657
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Effects of nationality, gender, and religiosity on business-related ethicality
Peterson, Robert A.; Albaum, Gerald S.; Merunka, Dwight; … - In: Journal of business ethics : JOBE 96 (2010) 4, pp. 573-587
Persistent link: https://www.econbiz.de/10008698293
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Culture-based values and management style of marketing decision makers in six Western Pacific Rim countries
Albaum, Gerald; Yu, Julie; Wiese, Nila M.; Herche, Joel; … - In: Journal of global marketing 23 (2010) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10003979378
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Designing web surveys in marketing research : does use of forced answering affect completion rates?
Albaum, Gerald S.; Roster, Catherine A.; Wiley, James; … - In: Journal of marketing theory and practice 18 (2010) 3, pp. 285-293
Persistent link: https://www.econbiz.de/10003997687