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Strategisches Identitätsmanagement transnationaler Unternehmen
Horn, Sierk - 2000
Persistent link: https://www.econbiz.de/10001568613
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Students' attitude to the marketing communications : cross-cultural aspects
Romanova, Irina Matveevna; Noskova, Elena Viktorovna - In: Journal of advanced research in law and economics : JARLE 6 (2015) 1/11, pp. 177-185
Persistent link: https://www.econbiz.de/10011721479
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Consumer cognition across cultures
Schmitt, Bernd; Tavassoli, Nader T. - In: The SAGE handbook of international marketing, (pp. 73-90). 2009
Persistent link: https://www.econbiz.de/10003792065
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Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de - 2011 - 2nd ed.
Persistent link: https://www.econbiz.de/10008746828
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Cultural symbolism of brands
Torelli, Carlos J.; Keh, Hean Tat; Chiu, Chi-yue - In: Brands and brand management : contemporary research …, (pp. 113-132). 2010
Persistent link: https://www.econbiz.de/10003941311
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Cross-cultural issues in consumer behavior
Shavitt, Sharon; Lee, Angela Y.; Torelli, Carlos J. - In: Social psychology of consumer behavior, (pp. 227-250). 2009
Persistent link: https://www.econbiz.de/10003812966
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Effect of globalization on multicultural consumer behavior
Manrai, Lalita A.; Manrai, Ajay K.; Mady, Tarek T. - In: Analyzing the cultural diversity of consumers in the …, (pp. 1-19). 2015
Persistent link: https://www.econbiz.de/10011396873
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Multicultural marketplaces : new territory for international marketing and consumer research
Demangoet, Catherine; Broderick, Amanda J.; Craig, C. S. - In: International marketing review 32 (2015) 2, pp. 118-140
Persistent link: https://www.econbiz.de/10011296982
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Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research
Demangeot, Catherine (contributor) - 2015
Persistent link: https://www.econbiz.de/10011296994