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Stimmung und Werbewirkung
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Emotion
10,429
Werbewirkung
7,891
Advertising effects
7,666
Konsumentenverhalten
6,747
Consumer behaviour
6,724
Werbung
3,915
Advertising
3,845
Online-Marketing
2,258
Internet marketing
2,246
Wirtschaftspsychologie
1,904
Markenführung
1,708
Brand management
1,706
Economic psychology
1,657
Theorie
1,632
Theory
1,609
Markenimage
1,369
Brand image
1,343
Kognition
1,181
Cognition
1,177
Werbepsychologie
1,175
Experiment
1,143
USA
1,099
United States
1,081
Psychology of advertising
1,054
Persönlichkeitspsychologie
1,039
Personality psychology
1,032
Beziehungsmarketing
1,005
Relationship marketing
1,002
Social Web
988
Social web
987
Deutschland
862
Intelligenz
852
Intelligence
830
Germany
827
Kundenzufriedenheit
820
Brand
819
Customer satisfaction
819
Markenartikel
819
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718
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716
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3,711
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55
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2
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1,133
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1,045
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775
Thesis
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Collection of articles of several authors
359
Sammelwerk
359
Aufsatzsammlung
221
Bibliografie enthalten
130
Bibliography included
130
Case study
118
Fallstudie
118
Lehrbuch
113
Konferenzschrift
104
Textbook
86
Conference paper
85
Konferenzbeitrag
85
Collection of articles written by one author
71
Sammlung
71
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70
Ratgeber
63
Conference proceedings
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53
Reprint
50
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29
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29
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17
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17
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13
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English
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7
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4
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Author
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Pelsmacker, Patrick de
63
Ashkanasy, Neal M.
61
Gierl, Heribert
55
Esch, Franz-Rudolf
47
Frey, Bruno S.
45
Septianto, Felix
44
Winden, Frans A. A. M. van
41
Bauer, Hans H.
37
Bagozzi, Richard P.
35
Kirchler, Erich
35
Eisend, Martin
34
Dens, Nathalie
33
Diehl, Sandra
32
Hopfensitz, Astrid
28
Huber, Frank
28
Benhabib, Jess
27
Han, Heesup
26
Terlutter, Ralf
26
Bosman, Ronald
25
Härtel, Charmine E. J.
25
Taylor, Charles Raymond
25
Huy, Quy
24
Wilbur, Kenneth C.
24
Humphrey, Ronald H.
23
Nufer, Gerd
23
Phau, Ian
23
Reijmersdal, Eva A. van
23
Reuben, Ernesto
23
Yoon, Hye Jin
23
Kaiser, Harry M.
22
Siddiqui, Danish Ahmed
22
Chang, Chingching
21
Langner, Tobias
21
Loureiro, Sandra Maria Correia
21
Mattila, Anna S.
21
Geuens, Maggie
20
Hudders, Liselot
20
Kemp, Elyria
20
Pauwels, Koen
20
Stafford, Marla Royne
20
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Institution
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Springer Fachmedien Wiesbaden
62
National Bureau of Economic Research
56
Springer-Verlag GmbH
14
IGI Global
10
Books on Demand GmbH <Norderstedt>
9
Edward Elgar Publishing
9
OECD
8
Fachhochschule Reutlingen / European School of Business
7
Gesellschaft für Angewandte Wirtschaftspsychologie
7
Haufe-Lexware GmbH & Co. KG
7
Shaker Verlag
7
Erasmus Research Institute of Management
6
Verlag Dr. Kovač
6
Deutsche Werbewissenschaftliche Gesellschaft
5
Ekonomiska forskningsinstitutet <Stockholm>
5
Springer Gabler <Firma>
5
Technische Universität Braunschweig
5
Verlag Franz Vahlen
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Eric Cuvillier <Firma>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
IP Deutschland GmbH <Köln>
4
International Association for Research in Economic Psychology
4
Peter Lang GmbH
4
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
4
Russell Sage Foundation
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Centre for Economic Policy Research
3
De Gruyter Oldenbourg
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Gottfried Wilhelm Leibniz Universität Hannover
3
Hochschule Fresenius
3
International Colloquium on Economic Psychology <15, 1990, Exeter>
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Pabst Science Publishers
3
Springer International Publishing
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Université Paris-Dauphine (Paris IX)
3
Österreichische Werbewissenschaftliche Gesellschaft
3
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Published in...
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Journal of business research : JBR
432
Journal of advertising research
277
Journal of advertising : official publication of the American Academy of Advertising
257
Journal of retailing and consumer services
229
Psychology & marketing
226
International journal of advertising : the quarterly review of marketing communications
222
International journal of advertising : the review of marketing communications
206
Journal of marketing communications
204
International journal of hospitality management
203
Journal of consumer research : JCR ; an interdisciplinary bimonthly
137
Journal of economic psychology : research in economic psychology and behavioral economics
134
SpringerLink / Bücher
132
Journal of promotion management : JPM
125
Journal of business ethics : JOBE
123
Tourism management : research, policies, practice
116
Journal of marketing research : JMR
111
European journal of marketing : EJM
104
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
102
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Marketing letters : a journal of research in marketing
91
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
90
Journal of promotion management : innovations in planning and applied research
90
The journal of brand management : an international journal
75
International journal of internet marketing and advertising : IJIMA
74
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
The journal of product & brand management
72
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
71
Journal of travel and tourism marketing
66
Academy of Management journal : AMJ
62
Journal of business and psychology
62
Journal of current issues and research in advertising : JCIRA
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Marketing : ZFP ; journal of research and management
61
Health marketing quarterly
59
Journal of economic behavior & organization : JEBO
59
Journal of hospitality marketing & management
59
International journal of contemporary hospitality management
58
Journal of marketing
57
NBER working paper series
56
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Source
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ECONIS (ZBW)
20,054
USB Cologne (EcoSocSci)
395
RePEc
146
EconStor
108
Other ZBW resources
10
OLC EcoSci
8
BASE
7
USB Cologne (business full texts)
2
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Showing
1
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10
of
20,730
Sort
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date (newest first)
date (oldest first)
1
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
2
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
3
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
4
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
5
Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken
;
Roberts, John H.
;
Danaher, Peter J.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
Saved in:
6
The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising
Sundar, Aparna
;
Kardes, Frank R.
;
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
Saved in:
7
The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik
-
2005
psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why
emotion
is such an …
emotion
could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend."--Jacket …
Persistent link: https://www.econbiz.de/10011479699
Saved in:
8
Spreading joy : examining the effects of smiling models on consumer joy and attitudes
Berg, Hanna
;
Söderlund, Magnus
;
Lindström, Annika
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 459-469
Persistent link: https://www.econbiz.de/10011485848
Saved in:
9
Emotional or rational? : the determination of the influence of advertising appeal on advertising effectiveness
Grigaliunaite, Viktorija
;
Pileliene, Lina
- In:
Scientific Annals of Economics and Business
63
(
2016
)
3
,
pp. 391-414
Persistent link: https://www.econbiz.de/10011647236
Saved in:
10
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
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