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Creating value in the network economy
Tapscott, Don (ed.) - 1999
Persistent link: https://www.econbiz.de/10001354962
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Market orientation in digital entrepreneurship : advantages and challenges in a Web 2.0 networked world
Hair, Neil; Wetsch, Lyle R.; Hull, Clyde Eiríkur; … - In: International journal of innovation and technology … 9 (2012) 6, pp. 1-18
Persistent link: https://www.econbiz.de/10009739386
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E-knowledge of Indian rural consumers : a field survey result based on durable goods
Mukhopadhyay, Debabrata; Mandal, Arun Kumar - In: Comparative advantage in the knowledge economy : a …, (pp. 85-96). 2021
Persistent link: https://www.econbiz.de/10012814179
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The paradoxes of word of mouth in electronic commerce
Lin, Zhijie; Heng, Cheng Suang - In: Journal of management information systems : JMIS 32 (2015) 4, pp. 246-284
Persistent link: https://www.econbiz.de/10011491578
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Internet retailing as a marketing strategy
Janssen, Maarten C. W.; Noll, Rob van der - 2005
present for a pure Internet player,we show that these firms will start online retail channels under a much widerrange of … Internet retail channelthemselves. We also show that a low cost of building up an online retail channelor online shopping …
Persistent link: https://www.econbiz.de/10011343275
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Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
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Loyalty in e-tailing : a conceptual framework
Grewal, Dhruv; Lindsey-Mullikin, Joan; Munger, Jeanne - In: Customer relationship management in electronic markets, (pp. 31-49). 2003
Persistent link: https://www.econbiz.de/10002410888
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Angst vor Anonymitätsverlust im Internet und Reaktionen der Konsumenten : eine empirische Untersuchung
Gierl, Heribert; Hammer, Claudia - In: Jahrbuch der Absatz- und Verbrauchsforschung 48 (2002) 2, pp. 172-190
Persistent link: https://www.econbiz.de/10001694475
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Fear of loss of anonymity on the internet and consumers' reactions : an empirical investigation
Gierl, Heribert; Hammer, Claudia - In: Yearbook of marketing and consumer research 1 (2003), pp. 89-106
Persistent link: https://www.econbiz.de/10001947663