McKechnie, Donelda S.; Grant, Jim; Korepina, Victoria; … - In: Journal of Consumer Marketing 24 (2007) 1, pp. 18-26
market for home fitness equipment in which women are a viable consumer segment. It is guided by two objectives: to what … extent are female consumers a viable target market segment for home fitness equipment; and to what extent do women believe …‐administered surveys were distributed to women, only, at various locations including malls and standalone locations such as coffee shops …