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Chinese brands : the build or buy considerations
Fetscherin, Marc; Sardy, Marc - In: International journal of Chinese culture and management … 1 (2007/08) 4, pp. 418-438
Persistent link: https://www.econbiz.de/10003865930
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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Internationalization of a Chinese 'Born Glocal' Brand : The Case of Goodbaby
Checchinato, Francesca - 2013
manufacturers in the world and the leading brand in China. In order to analyze the brand awareness and purchase behavior in the …
Persistent link: https://www.econbiz.de/10013072287
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Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen; Alexander, Andrew; Wood, Steve - In: The international review of retail, distribution and … 26 (2016) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
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The effects of retail banner standardization on the performance of global retailers
Nath, Pravin; Kirca, Ahmet H.; Kim, Saejoon; Andras, … - In: Journal of retailing 95 (2019) 3, pp. 30-46
Persistent link: https://www.econbiz.de/10012130004
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An emerging market multinational company's internationalization : from original equipment manufacturer to global brand leader
Liu, Su; Chakravarty, Dwarka; Beamish, Paul W. - In: Thunderbird international business review 65 (2023) 5, pp. 501-517
Persistent link: https://www.econbiz.de/10014335690
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Effect of applying business intelligence on export development and brand internationalization in large industrial firms
Golestanizadeh, Mahboobeh; Sarvari, Hadi; Cristofaro, Matteo - In: Administrative Sciences : open access journal 13 (2023) 2, pp. 1-13
Possessing an international brand in an exclusive field can play a critical role in developing exports. On the other hand, monitoring market conditions and predicting the changes caused by the physical separation and distance between the upstream and downstream markets and asymmetric information...
Persistent link: https://www.econbiz.de/10014245574
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How globalization affects consumers: Insights from 30 years of CCT globalization research
Sharifonnasabi, Zahra; Bardhi, Fleura; Luedicke, Marius K. - In: Marketing theory 20 (2020) 3, pp. 273-298
Persistent link: https://www.econbiz.de/10012271437
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International business : competing in the global marketplace
Hill, Charles W. L. - 2007 - 6. ed., intern. student ed.
Persistent link: https://www.econbiz.de/10003332549
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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K. - In: Handbook of marketing, (pp. 457-483). 2006
Persistent link: https://www.econbiz.de/10003335271