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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K. - In: Handbook of marketing, (pp. 457-483). 2006
Persistent link: https://www.econbiz.de/10003335271
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International business : competing in the global marketplace
Hill, Charles W. L. - 2009 - 7. ed.
Persistent link: https://www.econbiz.de/10003565023
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Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Hallbäck, Johanna; Gabrielsson, Peter - In: International business review : the official journal of … 22 (2013) 6, pp. 1008-1020
Persistent link: https://www.econbiz.de/10009792940
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Internationalization strategies for services : a retrospective
Grönroos, Christian - In: The journal of services marketing 30 (2016) 2, pp. 129-132
Persistent link: https://www.econbiz.de/10011486858
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How investors can enter new marekts and the questions they should ask their custodian
Maloney, Sonia - In: Journal of securities operations & custody 8 (2015/2016) 1, pp. 28-34
Persistent link: https://www.econbiz.de/10011488445
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International business : competing in the global marketplace
Hill, Charles W. L. - 2005 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001792234
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Best practices in international business
Czinkota, Michael R. (contributor);  … - 2001
Persistent link: https://www.econbiz.de/10001549185
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International business : competing in the global marketplace ; postscript 2001
Hill, Charles W. L. - 2001 - 3rd ed
Persistent link: https://www.econbiz.de/10001464280
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Is Facebook an effective tool to access foreign markets? : evidence from international export performance of fashion firms
Mazzucchelli, Alice; Chierici, Roberto; Di Gregorio, Angelo - In: Journal of management & governance 25 (2021) 4, pp. 1107-1144
Persistent link: https://www.econbiz.de/10012656539
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Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela; Yahiaoui, Dorra; Thrassou, Alkis - In: International marketing review 34 (2017) 1, pp. 109-137
Persistent link: https://www.econbiz.de/10011673761