Narrow search
Showing 41 - 50 of 318,993
Cover Image
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana; Kelley, James B.; Riefler, Petra; Lee, Julie A. - In: Journal of international marketing 21 (2013) 2, pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
Cover Image
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Cover Image
Brands as a global ideoscape
Askegaard, Søren - In: Brand culture, (pp. 91-102). 2005
Persistent link: https://www.econbiz.de/10003239266
Cover Image
Managing brands in global markets
Day, George S.; Reibstein, David J. - In: The INSEAD-Wharton alliance on globalizing : strategies …, (pp. 184-206). 2004
Persistent link: https://www.econbiz.de/10002238610
Cover Image
No logo : no space, no choice, no jobs
Klein, Naomi - 2002 - [Nachdr.]
Persistent link: https://www.econbiz.de/10001705702
Cover Image
Building global brands in the 21st century
Craig, C. S.; Douglas, Susan P. - In: Japan and the world economy : international journal of … 12 (2000) 3, pp. 273-283
Persistent link: https://www.econbiz.de/10001505430
Cover Image
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard; Sinning, Carolina - In: Management international review : MIR ; journal of … 61 (2021) 4, pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Cover Image
Fashion Brand Internationalization : Opportunities and Challenges
Jin, Byoungho (ed.); Cedrola, Elena (ed.) - 2016
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain...
Persistent link: https://www.econbiz.de/10012397896
Cover Image
Global brand and global consumers
Mirza Mohammad Didarul Alam; Ataul Karim Patwary - In: Cross-border e-commerce marketing and management, (pp. 148-171). 2021
Persistent link: https://www.econbiz.de/10012312386
Cover Image
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard; Sinning, Carolina - In: Journal of business research : JBR 118 (2020), pp. 58-73
Persistent link: https://www.econbiz.de/10012287588