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Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf; Krieger, Kai Harald; Strödter, Kristina - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 85-106). 2009
Persistent link: https://www.econbiz.de/10003765980
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Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael; Rosengren, Sara; Törn, Fredrik; … - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
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When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E. - 2009
Persistent link: https://www.econbiz.de/10003784598
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Brand advertising as creative publicity
Ehrenberg, Andrew S. C.; Barnard, Neil; Kennedy, Rachel; … - 2009
Persistent link: https://www.econbiz.de/10003784904
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The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie (contributor); Aaker, Jennifer (contributor) - 2008
Persistent link: https://www.econbiz.de/10003789007
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The integrative framework for effective communication : theory and practice
Putte, Bas van den - In: Advertising and communication : proceedings 4th …, (pp. 61-67). 2005
Persistent link: https://www.econbiz.de/10003353608
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Generalizations about advertising effectiveness in markets
Tellis, Gerard J. - In: Journal of advertising research 49 (2009) 2, pp. 240-245
Persistent link: https://www.econbiz.de/10003860585
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Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael; Friberg, Lars; Nilsson, Erik - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
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The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie; Aaker, Jennifer - 2009
Persistent link: https://www.econbiz.de/10003847353
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The impact of advertising message strategy - fair labour v. sexual appeal : upon Gen Y consumers' intent to patronize and apparel retailer
Hyllegard, Karen; Ogle, Jennifer; Yan, Ruoh-nan - In: Journal of fashion marketing and management 13 (2009) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10003847777