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Impact auf die deutschsprachige Marketingforschung : Ergebnisse einer Zitationsanalyse der deutschsprachigen Marketing ZFP-Jahrgänge 1979 bis 2004
Voeth, Markus; Gawantka, Axel; Chatzopolou, Georgia - In: Marketing : ZFP ; journal of research and management 28 (2006) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10003285226
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Eine "Landkarte der Werbeforschung" : Schlagwortvisualisierung am Beispiel der Zeitschrift "transfer - Werbeforschung & Praxis"
Mazanec, Josef A. - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 27-47). 2006
Persistent link: https://www.econbiz.de/10003415498
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25 Jahre conjointanalytische Forschung in Deutschland
Voeth, Markus - In: Innovation und Absatz, (pp. 153-176). 1999
Persistent link: https://www.econbiz.de/10001428010
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Agri-food sustainable marketing research : a bibliometric analysis of the evolution of the field since 1990
Ruiz-Morales, Betzabé; Espitia-Moreno, Irma C.; … - In: International journal of innovation & sustainable … 17 (2023) 1/2, pp. 85-103
Persistent link: https://www.econbiz.de/10014320129
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Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science
Woodside, Arch G. - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
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Academic research in marketing and business school health : limiters and improvement opportunities
Stremersch, Stefan; Winer, Russell S. - 2018
Persistent link: https://www.econbiz.de/10012126183
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Market opportunities for leather manufactures in Netherlands, FR Germany, France and Switzerland
1984
Persistent link: https://www.econbiz.de/10000706756
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Assessing measurement invariance of ordinal indicators in cross-national research
Temme, Dirk - In: International advertising and communication : current …, (pp. 455-472). 2006
Persistent link: https://www.econbiz.de/10003378210
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Opportunities and barriers for niche marketing of lamb in European LFAs based on consumer attitudes to product quality
Rahmann, Gerold (contributor) - In: Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, … 50 (2001) 5, pp. 293-301
Persistent link: https://www.econbiz.de/10001595646