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Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor; Brown, Brian P.; Sichtmann, Christina; … - In: Industrial marketing management : the international … 72 (2018), pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
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The moderating effect of cultural value orientations on behavioral responses to dissatisfactory service experiences
Schoefer, Klaus; Wäppling, Anders; Heirati, Nima; … - In: Journal of retailing and consumer services 48 (2019), pp. 247-256
Persistent link: https://www.econbiz.de/10012001303
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The dark side of customer participation : when customer participation in service co-development leads to role stress
Blut, Markus; Heirati, Nima; Schoefer, Klaus - In: Journal of service research 23 (2020) 2, pp. 156-173
Persistent link: https://www.econbiz.de/10012216513
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A review of e-mass customization as a branding strategy
Yan, Ye; Gupta, Suraksha; Schoefer, Klaus; Licsandru, Tana - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
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Perceived brand globalness/localness : a systematic review of the literature and directions for further research
Liu, Hao; Schoefer, Klaus; Fastoso, Fernando; Tzemou, … - In: Journal of international marketing 29 (2021) 1, pp. 77-94
Persistent link: https://www.econbiz.de/10012484469
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Corporate rebranding : an internal perspective
Joseph, Abraham; Gupta, Suraksha; Wang, Yichuan; … - In: Journal of business research : JBR 130 (2021), pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
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The "dark side" of general health and fitness-related self-service technologies : a systematic review of the literature and directions for future research
Chen, Haiyan; Schoefer, Klaus; Manika, Danae; Tzemou, Effy - In: Journal of public policy & marketing 43 (2024) 2, pp. 151-170
Persistent link: https://www.econbiz.de/10014635401
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A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth; Yannopoulou, Natalia; Schoefer, Klaus - In: Journal of business research : JBR 144 (2022), pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
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Student-to-student interactions in marketing education : a critical incident technique-based inquiry into drivers of students' (dis)satisfaction
Gnusowski, Marek; Schoefer, Klaus - In: Journal of marketing education : JME 44 (2022) 1, pp. 25-40
Persistent link: https://www.econbiz.de/10013268039
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Integrating machine learning, modularity and supply chain integration for Branding 4.0
Yan, Ye; Gupta, Suraksha; Licsandru, Tana Cristina; … - In: Industrial marketing management : the international … 104 (2022), pp. 136-149
Persistent link: https://www.econbiz.de/10013326934