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Harvesting brand information from social tags
Nam, Hyoryung; Joshi, Yogesh V.; Kannan, P. K. - In: Journal of marketing 81 (2017) 4, pp. 88-108
Persistent link: https://www.econbiz.de/10011734798
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang; Kannan, P. K.; Viswanathan, Siva; Pani, … - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
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Marketing analytics for data-rich environments
Wedel, Michel; Kannan, P. K. - In: Journal of marketing 80 (2016) 6, pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
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The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian; Kannan, P. K. - In: Journal of marketing research 58 (2021) 2, pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
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Selling the premium in freemium
Gu, Xian; Kannan, P. K.; Ma, Liye - In: Journal of marketing 82 (2018) 6, pp. 10-27
Persistent link: https://www.econbiz.de/10011955015
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A message from the incoming editor
Kannan, P. K. - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 536-537
Persistent link: https://www.econbiz.de/10011956584
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Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity
Camacho, Nuno; Nam, Hyoryung; Kannan, P. K.; … - In: Journal of marketing 83 (2019) 2, pp. 138-157
Persistent link: https://www.econbiz.de/10012175919
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Opportunities and challenges of using biometrics for business : developing a research agenda
De Keyser, Arne; Bart, Yakov; Gu, Xian; Liu, Qing; … - In: Journal of business research : JBR 136 (2021), pp. 52-62
Persistent link: https://www.econbiz.de/10012663279
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Measuring the real-time stock market impact of firm-generated content
Lacka, Ewelina; Boyd, D. Eric; Ibikunle, Gbenga; … - In: Journal of marketing 86 (2022) 5, pp. 58-78
Persistent link: https://www.econbiz.de/10013390582