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Consumer behaviour
89
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87
Belgium
74
Belgien
66
Advertising effects
65
Werbewirkung
65
Theorie
43
Advertising
42
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42
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41
Brand management
27
Markenführung
27
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21
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18
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18
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17
Marketingmanagement
17
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Emotion
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Psychology of advertising
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English
389
Undetermined
93
Dutch
18
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Pelsmacker, Patrick de
161
Geuens, Maggie
133
Dens, Nathalie
64
De Pelsmacker, Patrick
49
GEUENS, M.
35
Weijters, Bert
32
Vermeir, Iris
23
Janssens, Wim
20
Cauberghe, Verolien
19
Pelsmacker, Patrick De
18
Van Kerckhove, Anneleen
17
Moons, Ingrid
15
Geuens, M.
14
Cuyvers, Ludo
13
Van den Poel, Dirk
13
Faseur, Tine
12
Jegers, Marc
12
Purnawirawan, Nathalia
11
Van den Bergh, Joeri
11
Schillewaert, Niels
10
Ooghe, Hubert
9
Rayp, Glenn
9
Verhellen, Yann
9
PELSMACKER, P. DE
8
Vandecasteele, Bert
8
De Clercq, Marc
7
Van de Gaer, Dirk
7
Verbeke, Tom
7
Viviers, Wilma
7
WEIJTERS, B.
7
Willemé, Peter
7
Barbarossa, Camilla
6
Brengman, Malaika
6
Buyens, Dirk
6
Clarysse, Bart
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
De Wulf, Kristof
6
Dumont, Michel
6
FASEUR, T.
6
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
130
Faculteit Economie en Bedrijfskunde, Universiteit Gent
35
Vlerick Business School
14
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
Vlaams Wetenschappelijk Economisch Congres <24, 2000, Gent>
1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
157
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
35
Journal of business research : JBR
29
International journal of advertising : the quarterly review of marketing communications
22
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
Vlerick Leuven Gent Management School Working Paper Series
14
Journal of marketing communications
12
Journal of Business Research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Journal of advertising : official publication of the American Academy of Advertising
8
International Marketing Review
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Young Consumers
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of electronic commerce research : JECR
4
Psychology & marketing
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Journal of Consumer Research
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
Marketing letters : a journal of research in marketing
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European Journal of Marketing
2
International journal of electronic commerce : IJEC
2
Journal of Social Marketing
2
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Source
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ECONIS (ZBW)
341
RePEc
67
OLC EcoSci
63
Other ZBW resources
22
USB Cologne (EcoSocSci)
7
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Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
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2
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
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3
The role of humor in the persuasion of individuals varying in need for cognition
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001736151
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4
Are fair trade labels good business? : Ethics and coffee buying intentions
Pelsmacker, Patrick de
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749354
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5
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
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6
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4th ed.
Persistent link: https://www.econbiz.de/10003888300
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7
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10003915846
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8
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
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9
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
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10
Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business and psychology
25
(
2010
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
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