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Brookes, Richard; Palmer, Roger - 2004

Persistent link: https://www.econbiz.de/10004663629

Research-informed teaching and teaching-informed research: the Contemporary Marketing Practices (CMP) living case study approach to understanding marketing practice

Little, Victoria; Brookes, Richard; Palmer, Roger - In: The journal of business & industrial marketing 23 (2008) 2, pp. 124-134

Persistent link: https://www.econbiz.de/10007979016

Research‐informed teaching and teaching‐informed research: the Contemporary Marketing Practices (CMP) living case study approach to understanding marketing practice

Little, Victoria; Brookes, Richard; Palmer, Roger - In: Journal of Business & Industrial Marketing 23 (2008) 2, pp. 124-134

Purpose – This paper aims to demonstrate how a Contemporary Marketing Practices (CMP)‐based living case study approach can be used to enhance student learning, and to develop new theory about marketing practice. Design/methodology/approach – The paper compares and contrasts teaching cases...

Persistent link: https://www.econbiz.de/10014842895

Managing marketing

Palmer, Roger - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10003449635

The changing process of innovation : implications for the automobile industry

Brookes, Richard - In: Marketing and research today : the journal of the … 20 (1992) 4, pp. 215-226

Persistent link: https://www.econbiz.de/10001134303

The new marketing

Brookes, Richard - 1988

Persistent link: https://www.econbiz.de/10009586818

Adding value to first-year undergraduate marketing education : team-based learning as a strategic response to changing modern educational environments

Carrie, Douglas G.; Mulla, Parizad; Patterson, Andrew; … - In: Journal of strategic marketing 25 (2017) 2, pp. 138-151

Persistent link: https://www.econbiz.de/10011742952

The influence of pre-decisional constraints on information search and consideration set formation in new automobile purchases

Punj, Girish; Brookes, Richard - In: International journal of research in marketing : IJRM ; … 19 (2002) 4, pp. 383-400

Persistent link: https://www.econbiz.de/10006172550

Recent Changes in the Retailing of Fresh Produce: Strategic Implications for Fresh Produce Suppliers

Brookes, Richard - In: Journal of business research : JBR 32 (1995) 2, pp. 149-162

Persistent link: https://www.econbiz.de/10006742264

The metamorphosis of marketing - how will the market research industry adapt?

Brookes, Richard; Little, Victoria - In: Marketing and research today : the journal of the … 26 (1998) 1, pp. 53-59

Persistent link: https://www.econbiz.de/10006393900